Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
Judith Williamson is a professor, and journalist, and teaches cultural studies at the Maidstone College of Art. She is the author of Decoding Advertisements: Ideology and Meaning in Advertising, Deadline at Dawn, and Consuming Passions: The Dynamics of Popular Culture.