An American scholar of mass communications who played an important role in founding and shaping the discipline of communication studies. Schramm’s research interests included audience behaviour, persuasion, propaganda, and the educational uses of mass media.
HOW THEY INFLUENCED YOU?
Schramm's text "Quality on Educational Television" was considered THE bible for many who worked in education and instructional TV. I became aware of his work and followed his research.
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The Media Education Lab at the University of Rhode Island advances media literacy education through research and community service. We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education.
Quote of the Day
All illusions are potential ways of ordering reality. The goal of criticism should therefore be not to destroy illusions but to make us more sensitive to their workings and their complexity.
- Leo Braudy, The World in a Frame, 1977
108 Davis Hall
Media Education Lab
Harrington School of Communication and Media
University of Rhode Island
Kingston, Rhode Island 02881 USA