Remember that values questions have a “you” in them. The goal is to involve people in relating what they see on the screen to their own lives, not to analyze the filmmaker’s technique or to engage in intellectual criticism. Allow the conversation to flow along a values and feelings track.
David Buckingham is a scholar, writer and consultant specializing in young people, media and education. He is an Emeritus Professor at Loughborough University, and a Visiting Professor at Sussex University and at the Norwegian Centre for Child Research. He was for many years a Professor of Education at the Institute of Education, London University, where he was the founder and director of the Centre for the Study of Children, Youth and Media; and subsequently a Professor of Media and Communications at Loughborough University. He has directed more than 25 externally-funded research projects on these issues, and been a consultant for bodies such as UNESCO, the United Nations, Unicef, the European Commission, Ofcom (the UK media regulator), and the UK government. David continues to undertake research, consultancy and evaluation, most recently for organizations such as the Media Education Association, Space Studios, and Tablets for Schools.